If you are looking at this stroller, you are probably comparing it to Bob Ironman. The new 2011 Bob Ironman is coming out soon, so the 2010 model is selling for the same price as the FIT.
You must wonder why the Baby Jogger FIT is not on sale. Well, there will not be a 2011 model for the FIT and the stroller in black/kiwi was discontinued.
UPDATE - There will not be a 2012 model either.

As you know, Baby Jogger and Bob are very similar. The dimensions and weight are almost identical, and they fold down to almost the same size. However, there are 3 major reasons why we chose Bob Jogger over Bob:
-one-handed fold
-seat height (24.5' vs 21" for Bob) and width (25.25' vs 23' for Bob) - I have uploaded 2 pictures of my 8 month old son in the Baby Jogger and Bob. You will see what I mean.
-washable seat cover (you can machine wash your stroller's seat)

Most parents, including myself, purchase a stroller when they are expecting a baby or when... Read more

My husband and I are both big runners (running 5+ times a week). We purchased the Summit XC. It was fine to walk with but when we locked the wheel to run- it would pull to the left. BJ sent us a replacement wheel. This time it pulled to the right. They then sent us a new frame- still pulled. So we decided to go with the F.I.T. I would definitely recomment the FIT to anyone who likes to run. We love it! It doesn't pull at all. Throughout it all, BabyJogger had great customer service. They were always willing to send us a new part in order to try it out. After tryint different things, they agreed that we should just switch to a different model. They even had UPS come pick up the old stroller- which meant we didn't have to stand in line to send anything back or pay! We LOVE our FIT!

The FIT is defintely for people who like to run but also still want to pack it up to go somewhere. It truly does collapse with one hand and fits easily in the trunk of a car. I think it even fits... Read more

I did a lot of research before I bought this stroller, and here is why I chose it:

1.) It has one of the largest seats, and thus can hold a taller child up to 75 lbs, not just 50 lbs.
2.) It has an extensive canopy that protects the entirety of the child from sun and wind
3.) It is simple to fold and stow in the trunk
4.) The tires come inflated, so you don't need a special pump or a visit to a bike shop

Here's what else I found once it arrived:

1.) It glides easily, but the tires are thick and sturdy enough to go on quite rough gravel trails
2.) It is not particularly wide - it fits easily through all the doorways in my house
3.) It's quite easy to steer once you get the hang of it
4.) I don't even have to take the tires off to stow it in the trunk of my Toyota Camry
5.) It came almost fully assembled, so it only took my husband about 10 minutes to put on the wheels and clip the straps in the right setting... Read more